Understanding the relationships and implications from data points is not a linear process. We start by looking for insights from the different sources available - in isolation and harmonised.
Utilising our consumer community, Caféstudy, we can then tap into people's thoughts and lives through a more qualitative approach, forming virtual groups and communities. Or tap into the moment through mobile-based research.
Merging clients' own data and secondary research allows us to simplify insight and implications. Caféstudy then allows us to quickly cross check with the Australian consumer.